LumaForge Announces that Former Apple Pro Video Manager, Steve Bayes, Invests in Company and is on its Board of Advisors

Seattle, WA—December 12, 2018LumaForge, a leader in video collaboration, today announced that world-renowned video editing expert Steve Bayes has made a significant financial investment in LumaForge and will also be the first member of its Board of Advisors. Bayes previously served as a senior product manager for Apple’s professional video editing applications, including Final Cut Pro X, for more than 12 years. He has been at the center of the design, development and marketing of digital video editing systems for almost 30 years. Critical to the development of professional video editing on computers, he helped create some of the most popular editing systems for all film and video production including the Oscar® winning Avid Media Composer.

LumaForge video workflow solutions have been gaining significant traction with video teams in broadcasting, film, media and corporate communications across the U.S. and are now available at Its Jellyfish servers combine video storage with customized software in a plug-and-play solution for video teams. More than 200 companies already use Jellyfish to collaborate easier, faster and more efficiently, including Activision, Adobe, BBC, CBS Interactive, Disney, Google, NASA, Pandora, Sony and WeWork. (Please see related news release today.)

“We are extremely excited and validated to have Steve, such a highly revered video editing pioneer, invest in LumaForge and start our Board of Advisors,” said Josh Minney, CEO of LumaForge. “Steve would easily be first on our list for a LumaForge ‘Dream Team’ of advisors and we look forward to his many contributions to our success.”

“LumaForge has built the best storage product in the marketplace for editors who need to work in a collaborative environment,” said Bayes. “Their commitment to the professional community and laser focus on delivering solutions was key in my decision to become an investor and advisor. I expect great things to come from LumaForge and hope to be closely involved in helping to make them even more successful."

More About Steve Bayes’ Career at Apple

In 2006, Bayes joined Apple as the senior product manager for its professional editing application Final Cut Pro X (FCPX). He and his team worked at the center of professional video software development and marketing at Apple. Bayes helped create a worldwide network of partners, trainers and developers, worked with resellers and managed presentations at large industry trade shows such as NAB and IBC.

Bayes also helped develop emerging media technology and directed the marketing and release of Apple’s video formats, Pro Res and Pro Res RAW, which have become recording and broadcast standards worldwide.

In July 2018, Bayes retired from Apple and continues to consult, advise and invest in new and exciting technology in the film and video world. Additional biographical information can be found on his LinkedIn page:

About LumaForge 

LumaForge is a leader in video collaboration. The company’s Jellyfish and ShareStation video workflow solutions are used by more than 200 video teams around the world, including those at Activision, Adobe, BBC, CBS Interactive, Disney, Google, NASA, Pandora, Sony and WeWork.  Founded in 2015, LumaForge is based in the greater Los Angeles area and is led by its two co-founders, CEO Josh Minney and president Sam Mestman. For more information, please go to  

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