Creative Centricity

putting creativity at the center of workflow
For all Press and Media related questions please contact:
Kalani Leon - Media Relations Director
kalani@lumaforge.com
Office Phone: (323) 850-3550

PRESS RELEASES:


AMD, Blackmagic Design, Fusion-io, and LumaForge to Demonstrate World’s Fastest 4K Video Workstation at NAB 2014.

Combining the Blistering Performance of the New AMD FirePro™ W9100 Professional Graphics with the High-End Functionality of Blackmagic Design’s DaVinci Resolve™ Color Grading Software and the Lightning Speed of Fusion-io’s ioFX Memory Tier, LumaForge will demonstrate the World’s Fastest Real-Time 4K Video Processing Workstation at the 2014 NAB Expo.

LOS ANGELES – March 27 2014

As announced on Wednesday March 26, 2014, AMD will be releasing a new version of their flagship professional FirePro graphic card. The FirePro W9100 graphics represents the latest innovation in multi-core, high throughput OpenCL graphics processing. AMD and its solution partners are pleased to be demonstrating the new professional graphics in action at this coming NAB Expo to be held in Las Vegas from April 7 -10. Visit the AMD booth at #SL10405 to see the demonstration.

For full specifications of the FirePro W9100 graphics cards visit the AMD Press Room at: http://www.amd.com/US/ABOUTAMD/NEWSROOM/PRESSRELEASES/Pages/products-releases.aspx

The combination of AMD FirePro W9100 professional graphics with DaVinci Resolve and the ioFX memory tier offers tremendous benefits in terms of processing and delivering 4K content. “The new AMD FirePro W9100 professional graphics was designed for the most demanding workflows and delivers the ultimate 4K experience in next-generation workstations,” says Mike Smith, manager, Industry Solutions, AMD professional graphics. “We’ve been working closely with digital content creation professionals around the world to ensure that AMD delivers the highest performing 4K graphics engine in the most efficient form factor. Our advanced professional graphics technologies are second to none and combined with our long tradition of world class graphics engineering means that AMD is the leading company delivering powerful and cost-effective solutions for the heavy demands of 4K video processing.”

CEO of LumaForge, Neil Smith continues, “At NAB 2014, the M&E industry will take the 4K wave to the next level of adoption and deployment. To meet the demanding requirements of 4K acquisition, processing and delivery, LumaForge will demonstrate the ‘ULTRA RAWpower’ digital creation and finishing workstation. At the core of this high-performance 4K video engine is the Open CL enabled FirePro W9100. The advanced AMD FirePro technology was the obvious choice when we were designing the best-in-breed 4K DaVinci Resolve finishing workstation.”

The ‘ULTRA RAWpower’ finishing workstation integrates the market leading Blackmagic Design’s 4K video input and output breakout boxes as well as leveraging the rich functionality of the DaVinci Resolve color correction system. The result is proof of a deep engineering and marketing relationship between Blackmagic Design and AMD that demonstrates that high functionality color correction and finishing systems are no longer the sole domain of the high priced proprietary closed architecture vendors. By adhering to published IT standards like PCIe 3.0, HD SDI 3G and 6G plus OpenCL, Blackmagic Design delivers world-class professional products that are affordable by all. DaVinci Resolve’s world leading ‘Power Windows’ functionality takes full advantage of the incredible power of the FirePro W9100 professional graphics to deliver real-time performance event when using multiple grading nodes.

Utilizing low latency ioFX solutions from Fusion-io as a new memory tier, the ‘ULTRA RAWpower’ workstation is easily able to handle the 2400 MB/s data throughput required for processing 4K 10bit DPX files at 23.98 frames per second. Each ioFX delivers 1.4Gb/s throughput and products can be aggregated to deliver linear scaling. “The ‘ULTRA RAWpower’ workstation is a great example of how an integrator like LumaForge can take the Fusion ioFX and create a world-class 4K processing machine,” said Vincent Brisebois, Fusion-io Director of Visual Computing. “Traditional workstations cannot effectively process 4K workloads and greatly limit the freedom to create, move, and manage digital content. The ioFX utilizes flash memory as a new memory tier to ensure near instantaneous response times when working with uncompressed 4K workflows.”

In the South Hall Lower Level on Booth #10405, AMD, Blackmagic Design, Fusion-io and LumaForge will demonstrate the latest in high performance 4K workstations. The ‘ULTRA RAWpower’ finishing workstation incorporating the next generation W9100 professional graphics enables the processing and delivery of multiple streams of 4K content at the best price possible.

For more information about AMD and its products, visit www.amd.com

For more information about Blackmagic Design and its products, visit www.blackmagicdesign.com.

For more information about Fusion-io and its products, visit www.fusionio.com.

For more information about LumaForge and its products, visit www.lumaforge.com.

AMD and FirePro are trademarks of Advanced Micro Devices, Inc.. ‘Power Windows’ is the trademark of Blackmagic Design. All other trademarks are the properties of their respective owners.



© 2014 LumaForge LLC Contact Us